Microsoft has finally shown off the marketplace for its new mobile operating system, Windows Phone 7 Series. The design itself isn't wholly surprising, it keeps with the style and flow of the 7 series shown at MWC in Barcelona earlier this year when the it was announced.
There is one unexpected item, 'contoso'. This has been confirmed by Microsoft to be a place holder for carrier stores, allowing users to access applications specific to their carrier.
Microsoft has also confirmed that the marketplace will be the only place where a user may install apps to their phone.
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